Watch out Alibaba! Qoo10 to launch blockchain site across South-East Asia

Singapore’s biggest e-commerce company is harnessing blockchain technology to launch an e-commerce site across the South-East Asian region that could give Alibaba a run for its money, according to a report published by The Malaysian Reserve.

QuuBe as the marketplace is known, will not charge merchants fees to list products on the site thanks to efficiencies made owing to the use of distributed ledger technology. The platform already boasts some 2.3 million products from more than 5,000 vendors.

“There hasn’t been any radical innovation in the e-commerce industry – with services largely resembling one another,” Ku Young-bae, the brains behind Qoo10 told The Malaysian Reserve. “I want to show that we can prevail by using technologies, not by throwing money around.”

Blockchain technology allows automation of certain e-commerce transactions and processes as well as providing a secure payment facility, called Q*coins, which are stored in a digital wallet and pegged to the US dollar.

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